AI Billionaire Pushes into Crowded Influencer Field with West Hollywood Startup
The company, like Patreon, helps creators make money by charging fans for access to exclusive content, such as video chats, one-on-one calls, and direct messages. Creators typically keep about 90% of the money. As of February 2024, Guo said, Passes had paid out tens of millions of dollars to about 1,000 creators.
Alyssa McKay, a lifestyle influencer with more than 10 million followers on TikTok, uses Passes to connect directly with her fans and share exclusive content, such as a tour of her new house.
“It allows me to create a unique and specialized experience with my audience,” McKay said. “I was so surprised and moved by how many people subscribed just to see the first look of me being a first-time homeowner.”