The Social Media Powerhouse Taking Over Audio Storytelling
What sets The Royals of Malibu apart isn’t just its success—it’s how that success happened. Unlike Hollywood’s big-budget audio dramas, this one soared to #1 on Spotify’s US Fiction Chart with no traditional advertising. Instead, it had McKay and her team at The Network Effect’s ability to mobilize millions. It’s proof that creator-led marketing is already redefining the entertainment landscape.
“Social media has truly become the catalyst for success,” she says. “I am very proud that I have been able to cultivate a global audience & community that connects with me. [The audience] is incredibly supportive. It’s #1 in over 100 countries around the world—mind-blowing. It truly shows the power of new media.”