All creators don't like TikTok's branded mission money. They can negotiate and ensure that they are compensated for their work if they have amassed millions of followers.
Brian Mandler, co- founder of The Network Effect, said that they wouldn't allow their people to do that.
The program requires talent to create content for a campaign without a guarantee of being selected or paid. Charley Button is a talent manager at Select Management Group. Top creators who are in high demand get offers without having to apply. It's hard for branded missions to compete with a standard branded content deal.
Both Mandler and Button said that the program is suited to creators with low follower counts. The creators in this category have a large audience, but not one large enough to get the attention of brands that want to do direct deals. The two creators interviewed for this article have a lot of followers.
Mandler said that there are millions of creators that have a lot of followers that are looking to make money on TikTok.