Content Creation, Building a Global Community via Snapchat, and Growing Beyond Lost into a Million-Dollar Brand
Together, The Network Effect and Alyssa are working in close partnership on what they define as the new 'true social shopping experience.' “We have taken the authentic approach to what is working on social and layered it into the retail experience,” explains Brian Mandler, co-founder of The Network Effect and Beyond Lost. “We have been fans of streetwear for years, and we noticed that there was room for evolution and change. After discussing with Alyssa at length how we would approach it, we knew we could create the right products—with direct feedback—and at the right price points. Alyssa emphasizes the importance of this connection. “We incorporate direct audience feedback in all of our designs, as well as the fit of our pieces,” she says. “Beyond Lost includes my audience in ways that have built a true connection. Via Snap, we truly talk with our audience, versus to them.