Creative Side Hustle Surpassed $1 Million in Sales: ‘Definitely Doing Something Right’
What has been most important to our Beyond Lost venture is what we call "owning the process." Instead of outsourcing aspects or elements of our business to third parties or agencies, we own and operate ourselves. We all contribute to the designs, work directly with manufacturers, ensure quality control, manage relationships with our creator ambassadors, analyze all backend analytics and finances, and work with social platforms directly on best practices and optimizations (just to name a few). While it was challenging to build this infrastructure, it has been a blessing to understand the ins and outs of building a modern-day "creator-led business.”